Upcycling is the practice of turning unwanted objects into something more useful or desirable. It is a phenomenon that is gaining momentum in the world as people become more conscious of the importance of recycling and sustainability.
The three Rs, Reduce, Reuse and Recycle, play their part in the upcycling process. Upcycling gives people the opportunity to live sustainably without surrounding themselves with rubbish. From neat wallets made from juice cartons to jewellery made out of unwanted family heirlooms, upcycling offers various creative options to take advantage of the ‘rubbish’ in your life. If you don’t want to wear jewellery made out of rubbish consider upcycling your family gold. Dust off the cobwebs from those dated pieces in your jewellery box and upcycle them into something contemporary that you will love to wear. Forget about pawn shops, make yourself a new treasure at Baroque.
Gold, from time immemorial, has been an important global industry, and one which has a very dirty side: today the methods of extraction are extremely bad for the environment and are often socially exploitative, too. For example, cyanide is generally used in extracting gold, which pollutes water sources and furthermore, miners are often exploited by mining companies as well.
However, you don’t need to support this destructive industry to have the pleasure of wearing gold. There is another way. There is the upcycing way, which is guilt free and ethically sound. Reusing gold already in circulation, like your old family heirlooms, is a sustainable option that won´t damage the earth or create social injustice.
At Baroque, every old piece of jewellery can be upgraded to an original modern jewel. Like a sort of alchemy, upcycling brings forgotten gold back to life. The jewellery can take the same form as the original piece or it could be transformed into something completely new. However you upcycle your jewel, you´ll have a stunning up-to-date piece to be proud of, an heirloom you’ll actually wear with pleasure. Upcycling is an economical way to create a timeless jewel that will serve you for a life time. And don’t worry if you don’t have any heirlooms hidden away, you can still invest in ethical gold with Baroque, which is a Fairtrade Fairmined Jewellers.
Baroque has a whole collection of jewellery made from upcycled gold: the Molten Collection. Old metal is melted down, reused, reinvented and transformed into unique handmade designs.