The Indian economy has experienced a sudden growth in the magnitude of the events industry. It has expanded tenfold over the last decade and is being touted as the next big industry. The event management sector in India is expected to grow by nearly 25% and attain a landmark of Rs. 5500 Crores by the year 2015.
In the simplest of the terms, management of events is called event management. Event management entails conceptualizing, planning, organization and execution of an event. An event can vary from marriages, exhibitions, and music concerts, to film promotions, seminars, product launches and book fairs. The events industry is a dazzling profession that requires extreme hard work, dynamism, and dedication. Event management is a type of niche marketing where the setting can be smartly controlled to influence the target audience and make the person or product being showcased more desirable. The management of events includes determining your target audience, creatively thinking of a concept, planning the logistics and also synchronizing the technical elements before actually implementing the thought and carrying out the real event.
Event Management is being considered a sunrise industry in the service sector. The term ‘event’ is now getting revamped and is getting an additional commercial angle. There is a growing requirement for professionals due to evolution of live entertainment and information sharing. This has led to a consequential development of the events industry. Today, a larger number of corporates are turning to event management companies for official affairs and so are families hiring professional event managers for arranging functions. There is optimism attached to this sector and will hopefully find client in both public and private sectors.
Being the city of glitter and glamour, Mumbai witnesses the maximum number of shows and exhibitions every year. It is the commercial as well as the entertainment capital of the country, thanks to the Bollywood industry. Mumbai contributes to 5 percent of the country’s GDP, and constitutes 25 percent of the industrial output. No wonder it is among the most desirable locations as it renders starry dreams to those who want to be attached with the world of glamour. Therefore, most of the events are held here and there is a mass of good institutes that teach event management courses in Mumbai.
The opportunities presented by the events sector have been increasing day by day. One can always be part of events like fashion shows, celebrity promotions, film awards, musical concerts, road shows, Bollywood shows, company conferences, T.V. reality shows, Banqueting facilities, and corporate seminars or educational Workshops.
Exhibitions, birthday parties, wedding celebrations, product launch parties and theme parties – all these provide opportunities for event management. The avid rise in the number and the magnitude of such events is a major reason for the main growth of this sector.
A formal education in event management will guarantee a bright and successful future in this industry. The industry runs on the mantra of ‘Hope for the best, prepare for the worst.’ A course in event management trains the students for the most extreme situations and crises and yet teaches them to enjoy the beautiful happy ending. Event management programmes offer practical experience as well as theoretical knowledge.
The programmes are targeted at teaching theme system in event conceptualization, road mapping, seeking authorized permission from government agencies, getting sponsorships, marketing, presentations, logistics, lighting, catering and the overall execution of all processes. All students taking admission in event management courses are expected to have creative inclination.
Some of the known event management colleges of Mumbai are:
- National Academy of Event Management & Development
- The National Institute of Event Management (NIEM)
- EMDI Institute of Media & Communication
- The Media Institute