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With more online consumers browsing and making purchases via their mobile phones, businesses should ensure that their sites reflect this trend and increase mobile usability. In fact, forecasts have actually predicted that mobile commerce will have quadrupled by 2017.

Keep Things Simple

A user friendly, easy-to-navigate layout will appeal more to shoppers than sites that are too busy and complex. Make it straightforward to search for products and information.

Simplify Checkout

Ensure a variety of payment methods are available and the checkout process is a simple procedure that takes no more than a few minutes.

Quick and Easy

A slow loading interface can deter customers and reduce sale conversions drastically. Make sure your webpage responds as quickly as it can.

Target the Right Customers

By using geo-location, you can target location relative consumers. Moreover, you can target shoppers based on their behavioural patterns, such as how they commute and how often they actually use their mobiles.

Convert Abandoned Sales

If a customer leaves your site, it doesn’t necessarily mean a loss. You can entice them back with shopping cart abandonment emails reminding them of their left behind products.

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Infographic: How to Optimise Your Growing Mobile E-commerce Channel

Credit: Cloud-iQ the conversion optimisation experts.

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