5 Tips To Make Your Videos SEO Friendly

Targeting your video audience helps you to grow your list, increase conversions and expand your business. Using SEO, or search engine optimization, improves your ability to reach your ideal viewers. By posting niche specific keywords in your videos you can effectively pinpoint your target market and generate a steady flow of search engine traffic to your videos.

Photo Credit: MintDigitalMarketing.com

Post Keywords in the Video Title

Use keywords in your video title to attract the right audience. Think about what you look for in videos. After scanning a video title you immediately know whether to dig deeper and watch the video or move on to another selection. Search engine bigs like Google and Yahoo prefer for you to be as explicit as possible when creating titles for your video. Make it easy for viewers to discern the topic of your video by posting niche specific keywords in the title field of your content.

Stay on Topic

Stay on topic to send a clear, consistent and powerful message to your audience and the major search engines like Bing and Google. Persistently sending out a niche-specific message programs search engines to label your video channel as being relevant to a specific niche. Changing topics only serves to confuse the average viewer and stymie search engines crawling for your content. Think about your ideal customer or viewer before creating any video to stay on purpose.

Include Keywords in the Description Field

Post keywords in the description field to improve your video SEO and attract targeted viewers to your content. Think of the description field as a blog post. Create an insightful resource explaining the theme and subject matter of your video. Some video marketers mistakenly rush through creating their description field to hurriedly publish their content. This mistake leaves  a steady flow of targeted traffic on the table. Publish a well written, keyword rich description field to drive search engine traffic to your videos as engines like Google and Yahoo crawl the entire body of content associated with your videos.

Mention Niche Specific Keywords in the Video

Do not forget to mention your niche specific keyword at least once or twice in the video itself to improve your SEO and drive search engine traffic to your videos. For example, if you want to target prospects searching for a home business mention the keyword, “home business” at least a few times during your video. Speak the keyword slowly and clearly so viewers can appreciate your message and search engines can discern your subject matter easily. Smart video marketers pepper appropriate keywords throughout their videos to improve their SEO quickly. Mention your keywords early and often to drill home the topic of your video and grow your business effectively.

Share on Relevant Facebook and LinkedIn Groups

Why create a helpful, relevant video only to share the content on the wrong networks? Viewers need to be interested in your content for you to receive maximum return from your marketing and SEO efforts. Post your videos on relevant Facebook and LinkedIn Groups to improve your video visibility, build your friend network and grow your email list.

Writing For SEO In 2013: What Should I Be Doing?

Search engine optimization can be a confusing “game”. With the recent Hummingbird and Penguin 2.1 algorithm changes, there’s more being written about how to optimize a website for search rankings than ever.

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So what’s the right way of writing for SEO in 2013?

It’s actually not as complicated as it used to be. It’s never been easier to rank sites and give your visitors exactly what they want in one fell swoop, as Google seems more intent on wiping the floor with blackhat tactics. We’ve amassed a comprehensive guide below that will ensure you’re up-to-date with Google in 2013.

Do Keyword Research

It can get a little tiring, but you should always do keyword research before posting content on your site. It can make the difference between ranking on page 1 and ending up in the backwaters of search engine results.

How do you do keyword research? Head over to the new Google Keyword Planner and enter your topic ideas. The tool will churn out a bunch of related keyword phrases and their monthly stats.

Don’t just pick the ones that have the highest numbers, but also focus on how competitive they are. In other words, how much are other companies investing in these keywords and will it be difficult to throw your site in the mix? It’s better to rank for 10 easier keywords than wasting your efforts on a single big term that’s almost impossible to rank for.

You can analyze your competition using tools such as SEOquake, Long Tail Pro and Market Samurai.

Forget About Keyword Stuffing

If you’ve been in the SEO game for a few years, then you should be familiar with keyword stuffing. This is the practice of including the keyword you are targeting as much as possible in your website’s content.

In case you didn’t read the newsflash, this doesn’t work anymore and hasn’t for a while. In fact, it can actually lead to penalties from search engines that will prevent your site from ranking.

Instead write naturally about your topic and use synonyms.

Write for People First, Then Search Engines

This may seem like contradictory advice when talking about SEO, but it’s nevertheless a solid piece of advice. Focusing on Google can be counterproductive. Write for your users, not just for the search engines and you’ll see that your rankings will increase naturally.

Ask yourself the following questions: is the piece of content that you’re putting on the web going to help people, or is it just fluff? If you add value every single time you’ll see excellent results. People will start sharing your content and will be more likely to click ‘like’ (don’t forget your social media plugins!) when they visit your site.

Of course, this isn’t to say that you should completely ignore SEO. Rather, make sure that it doesn’t overpower your efforts and dilute the quality of your content.

Quality & Research Generates Results

Google is becoming more sophisticated with every algorithm change they implement. They’re slowly improving their ability to see whether content offers true quality, or whether it’s been created to ‘game’ search results.

It’s crucial that your website adds value and tells Google that you’re not just stuffing keywords and sending low quality content into the world. Weapon yourself with these tips and you’ll see steady increases in your rankings, visitors, and conversions in 2013 and beyond.