Current Mobile Ecommerce Tips

With more online consumers browsing and making purchases via their mobile phones, businesses should ensure that their sites reflect this trend and increase mobile usability. In fact, forecasts have actually predicted that mobile commerce will have quadrupled by 2017.

Keep Things Simple

A user friendly, easy-to-navigate layout will appeal more to shoppers than sites that are too busy and complex. Make it straightforward to search for products and information.

Simplify Checkout

Ensure a variety of payment methods are available and the checkout process is a simple procedure that takes no more than a few minutes.

Quick and Easy

A slow loading interface can deter customers and reduce sale conversions drastically. Make sure your webpage responds as quickly as it can.

Target the Right Customers

By using geo-location, you can target location relative consumers. Moreover, you can target shoppers based on their behavioural patterns, such as how they commute and how often they actually use their mobiles.

Convert Abandoned Sales

If a customer leaves your site, it doesn’t necessarily mean a loss. You can entice them back with shopping cart abandonment emails reminding them of their left behind products.

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Infographic: How to Optimise Your Growing Mobile E-commerce Channel

Credit: Cloud-iQ the conversion optimisation experts.

Helpful tips for opening a business in the Middle East

The Middle East is full of business opportunities; you’ll find booming economies, a strong finance sector, a skilled workforce, and eager customers. This is an area where average standards of living are rising fast, but product saturation is still low. Despite the impression given by news reports about a few troubled areas, the majority of people in the Middle East welcome foreign investors – this is a friendly and highly rewarding place to work.

 

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Businessmen talking in meeting

Business opportunities in the region

 

There’s much more to the Middle East than oil. A growing tourism industry is opening up opportunities in hospitality, catering, and entertainment. High-end tourism, together with increasing wealth among some of the local people, mean that luxury boutiques are opening up all over the place, with clothing and jewelry strong growth areas. Cars – especially imported ones – are in high demand, as are imported electronics. The success of oil doesn’t mean that people there are naive about environmental issues, and there’s also a growing green sector, plus a lot of other opportunities in science and engineering.

 

Setting up and finding clients

 

The welcoming atmosphere in the Middle East extends to support in establishing businesses there, and most foreign embassies have staff dedicated to helping with this process. They’re particularly good at identifying important gatherings for networking, which can be vital when you’re just starting out and getting established. It’s also well worth attending cultural events, such as the annual Dubai Film Festival, which are frequently attended by high-powered business people.

 

Working between nations

 

One great thing about doing business in the Middle East is that once you’re established in one country, it’s easy to branch out into others. One man who has made a success of this is Fahad Al-Rajaan, who started out in Kuwait and now has a presence across the region. His specialty is real estate, but he also has an interest in other booming sectors, such as fashion, and he has made a great success of investing in small businesses and helping them to grow.

 

Things to be aware of

 

Although women in business tend to be treated with respect in the Middle East, there are countries where female entrepreneurs will be more successful if they have trusted male colleagues available to front for them on some occasions, as business networking sometimes goes on in single sex environments. It is, of course, important to respect local customs, so time should be taken to familiarize yourself with these so that you can avoid making an expensive faux pas. Local people generally cut Westerners some slack, but if you want to make a good impression, you will have to learn to play by the rules. Playing a good round of golf can also come in handy!

 

Working in the Middle East will undoubtedly present you with challenges, but that’s part of what makes it exciting, and as you find your feet, you’ll come to understand why so many people love it.

Top Ten Gadgets for Guys

Everyone loves a good gadget and in this era of technology, gadgets are everywhere. As Christmas draws rapidly nearer, the risk of bad gadget gifts from distant family members increases. To try to avoid this annual issue, we’ve compiled this list of super cool gadgets that you will actually want for Christmas. So why not scribble these down on your Christmas list and erase rubbish gifts this year?

 

1. The Smart Phone Projector is a gadget everyone should have.

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With this easy to use portable projector, you simply slot your Smart phone into the secure silicone grip, turn on the projector and turn out the lights. This enables you to turn any room into a cinema, easily sharing videos with friends and family this Christmas. This gadget will leave you wondering why you never had one before. Smart Phone Projector from I Want One of Those.com: http://www.iwantoneofthose.com/gift-gadgets/smartphone-projector/10939014.html

 

2.) Eye Scope is the iPhone attachment we’ve all been waiting for.

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Giving you up to 8x zoom of superb quality magnification, it has finally overcome that tricky issue of pixellation that phone camera zoom notoriously suffers from. Fitting to your device with a handy bracket, the Eye Scope comes complete with lens cap, carry case and mini tripod. Saving you the trouble of carrying around a bulky camera in addition to your iPhone, this is a great piece of portable kit for the budding photographer on the go. Eye Scope iPhone Zoom Lens from Genie Gadgets: http://www.geniegadgets.com/eye-scope-zoom-lens-iphone.html

3.) This fantastic multi-game machine allows you to relive bygone days, through playing a range of classic arcade games like Pac-Man, Galaga and Galaxian.

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This nostalgia-inducing machine is compact enough to fit in an unused space in your home, allowing you to have your very own arcade machine to play on for free whenever you like, time and time again. Why not grab a pack of beers and get your mates over to see if they can beat your high score? Or show the younger generation of your family what they missed out on with these simple, but highly addictive original arcade games from back in the day. Namco Pac-man Party – http://www.homeleisuredirect.com/arcade_machines/new_namco_arcade_machines/pac-man-arcade-party-upright-home-arcade-machine.html

 

 

4.) This awesome Marvel Comics 3D Iron Man Mask Wall Light is made to look like it’s bursting through your wall.

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It looks fantastic during the day with a smooth metal effect finish and looks great lit up at night with its glowing eyes. Complete with impressive fake cracking wall sticker, the light is mounted directly on top, looking particularly effective as the light is it battery powered and cordless. This gadget would be an exciting addition to any setting, from a bedroom, living room or kitchen, to an office, den, garage or games room environment and will be popular with visiting friends. Marvel Comics 3D Iron Man Mask Wall Light from Truffle  Shuffle: http://www.truffleshuffle.co.uk/store/marvel-comics-3d-iron-man-mask-wall-light-p-16071.html

5.) There are many iPhone speakers available on the market this year, but for a certain generation out there, the iRecorder iPhone Speaker will be the coolest pick of the bunch.

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Made in the style of a retro 1980s/1990s cassette player, it will be a blast from the past for many of us who owned portable cassette players the first time round! With real working buttons, including play/pause, fast forward, rewind and volume, the memories of hours spent making mix-tapes   will come flooding back. it is easily transportable through an old school pull out handle and will be the envy of all of your mates. iRecorder Retro iPhone Speaker from Men Kind: http://www.menkind.co.uk/irecorder

6.) The Retro Pop-Up Hot Dog Toaster should be on every guy’s Christmas list this year.

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This amazing machine will cook you up a perfectly done tasty American style hotdog in minutes, with the minimum of effort on your part. It works just like a toaster, with room for two regular size hot dogs and two open buns, and with adjustable settings, so you can make your ideal hot dog with a nice toasty bun to go with it in no time. This is great for catering for your guests at parties, who will be delighted by this classic looking machine and can have fun by adding a range of their own toppings. Also handy for preparing a quick and tasty snack at home for one. I can’t wait to get mine! Retro Pop-Up Hot Dog Toaster from The Hut: http://www.thehut.com/gift-home-office/smart-retro-pop-up-hot-dog-toaster/10954419.html

 7.) This stunning C Compact Camera model from Leica is the most stylish digital camera on the market.

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It has a whole range of handy features such as full-HD video, outstanding 7x zoom and Adobe Photoshop Lightroom 5 software along with integrated Wi-Fi which allows you to easily transfer photos and videos from the camera to your laptop or smart phone wirelessly. With its compact size you can get high quality digital photos wherever you are, without carrying around a bulky camera and sharing your images has never been simpler. Where have you been all my life? Leica C Compact Camerafrom  Selfridges: http://www.selfridges.com/en/leica-leica-c-compact-camera_695-10044-LEICLUXLIGHTGOLD/

 

8.) These super fun little creatures will keep you entertained throughout the Christmas holiday.

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Controlled with your iPad, iPhone or iPod Touch through an IR transmitter that connects to your headphone jack and a free downloadable i-Robot App, you can have fun experimenting with these wireless creepy crawlies throughout the Christmas holidays. These little critters have light up body parts and come with a USB charger, taking only 20 mins to reach full charge. With a 6 meter range, you can scuttle around like a bug to your heart’s content, frightening unsuspecting bug-loathing humans or seeing what your pets make of them. iRobot Bugs from Firebox: http://www.firebox.com/product/6242/iRobot-Bugs?via=gf

 

9.) A remote control helicopter is the envy of every man, no matter what their age.

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The S33 3CH 2.4G Remote Control Helicopter, is perfectly designed for outdoor flight due to its large nose-to-tail length. This model will give you a high level of control thanks to the on-board gyroscope and a whole host of stabilisation features. This married with a secure signal frequency, gives you a fantastic response all-round and a breath-taking flying experience overall. This model is manufactured to be a joy to ride, so this Christmas it’s time for you to take over the control panel and let others fill the role of the jealous on-looker. S33 3CH 2.4G Remote Control Helicopter from Hawkin’s Bazaar: http://www.hawkin.com/2-4g-helicopter-s33

 

10.) Always fancied yourself as a DJ?

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With this gadget you can show off your mixing skills by seamlessly cross fading across two devices including MP3 players, and iPhones to laptops. You can be your own DJ at parties and get-togethers, keeping the atmosphere going by selecting your tracks and merging them like a pro. You can also practice your skills by listening in private via the headphone jack, before releasing your skills on your mates. iPod Track Mini Mixer from Find Me a Gift: http://www.findmeagift.co.uk/gifts/mini-mixer.html

Now you should have at least 10 great gift requests to go on your Christmas list this year. Make sure it’s passed around your extended family so you aren’t lumbered with more novelty ties, mouse mats or stress-balls this festive season.

Tips for Making your Mark in the World of Philanthropy

Success in life is not all about money; the most precious things generally include strong family relationships, opportunities to develop skills, self-fulfillment and supporting your community. Having said that, successful businesses are a key part of providing the wealth that can promote these other important matters. Your business can give things to the community in ways that benefit both sides, while your role in the community can influence how people regard your company and generate loyalty that is built on a positive reputation.

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The opportunities we have enjoyed are a privilege, and by channeling part of our money and efforts into supporting vulnerable members of the community, we can be a part of the solution in tackling the problems and helping people to enjoy a better future.

Your money and your influence in the community are both important. Use your contacts, communicate well with your staff and your customers and get everyone on board with your vision to make a difference.

Think your strategy through carefully from the beginning and reassess from time to time, so that you achieve maximum benefit for your charity efforts and enjoy the positive impacts on your business.

Be strategic and very specific in which causes you would like to help. Will you be focused on your local community or a national cause? If your company has a very local customer base, you may be most effective at helping local causes, whereas a national or global company could have an impact on a major issue that is close to its business aims.

Think broadly about the variety of ways in which your business can make a difference. Direct financial donations are a very important part of philanthropic work, but you can also give your time, target particular events or times in the year for fundraising, or donate something you sell. Get advice from your tax adviser on how best to benefit good causes and your business.

Many very successful business leaders around the world are also deeply committed to helping others. Philanthropist Cecilia Ibru lives out what she believes by using her wealth and influence to combat issues related to poverty and health in Nigeria and throughout Africa. The Michael and Cecilia Foundation funds a wide range of educational initiatives for children that will inspire them to learn and develop into well-rounded, successful adults. Her simple but well-considered strategies include promoting literacy to encourage communication skills, school learning that is connected to the real world and sparks curiosity, and developing responsible, healthy living at a young age to encourage future leadership skills.

All types of business can make a real difference to their communities by giving back in a wide variety of ways. Whether you want to fundraise for an organization, offer scholarships, provide opportunities for training or use your business contacts to leverage your giving, make a start now and build philanthropy into the future of your business, for the benefit of all.

How to Add a customized chat room to your Facebook

Chatting is one of the most used features that Facebook offers. It allows people from all around the world to chat with each other and even send them messages if they are offline. Years ago, people couldn’t even imagine that this would’ve been possible, at least not for free.

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But today it is different. The technology is developing very fast and we have a lot of benefits thanks to it. Few years ago, Facebook added a chat room option that was available for Facebook groups, meaning people that were in that group could chat together. But, this feature was not available for the Facebook pages. So, if you have a business page, a fan page, or any kind of a Facebook page, you are not able to chat with your fans. And a lot of people were disappointed at the beginning.

But, there is a solution to this problem. It is called Rumbletalk. This online widget platform is made for apps, websites and Facebook pages. The main purpose of the Rumbletalk chat room is to increase your visitors and increase the amount of time they spend on your Facebook page or website.

How to add Rumbletalk chat room?

If you want to add it on your Facebook page, all you need to do is one single click. Visit the URL below and that’s all! (https://www.facebook.com/dialog/pagetab?app_id=181184391902159&next=http://www.rumbletalk.com/fb/)

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Once you start using Rumbletalk, you’ll see a field of black control buttons left of the text field that include:

  • Auto-Scroll – will scroll the screen messages and you’ll always read the newest one that appears at the bottom.
  • Pause – will pause the auto-scroll button in case you have to go somewhere for a short amount of time.
  • Clear – will remove the past conversation and clear the whole message field.
  • Pop-out chat – will open your chat in another window.
  • Sound FX – will enable/disable the sound effects. This is important for those users who chat in work environment.
  • Log out – will sign you out of your Facebook chat room.

At the top, there is a RumbleTalk settings tab that allows you to modify the chat room name, language, filter the banned words, put images, videos and links, and many other things. You can also decide how people login and you can make sure only your fans are in your chat room.

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You can add the same chat room to your blog or website, here is the official installation guide . That way you connect the fans from your Facebook page with your website or blog visitors. Don’t forget, chatting makes visitors stay longer on your page.

Adding a chat room is a great way to engage your Facebook fans. The Rumbletalk free service allows up to 25 people to chat in your chat room at one time. If you want to have more than 25 people in your chat, then you need a premium Rumbletalk account. By simply adding a chat room, you’ll increase the Search Engine Optimization of your website and bring more audience to it. Take 10 minutes of your time and improve your website or Facebook page.

Disclosure: This is a sponsored post, all opinions are my own. 

Important Tips for a Successful eCommerce Website

Packing in the 9-5 lifestyle and starting your own online business channelling your passion may seem like the start of a beautiful adventure. But there are a myriad of problems and obstacles which need to be overcome before your new endeavour can be called a success. Here are a few important tips when starting your eCommerce website.

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Know Your Beans

Online shoppers have more choice than ever before and subsequently have the freedom of shopping around. One of the main factors which will determine your potential customer’s decision to shop with you is trust. Your customer will want to be assured that you know your stuff, otherwise they will struggle to place trust in you.

Make sure you fill your website with relevant and accurate information answering any questions your potential customers may have fully and concisely. Also, make sure you are available to contact if they have any outstanding questions, and always take time to address these concerns fully. Once your visitors know you’re wizened in the subject, they’ll be more likely to place their trust in you.

If your site is untrustworthy, you’ll soon get found out.

Be Visible

Shoppers are getting more and more savvy, making it important that you are transparent and honest in all your actions. Make sure you can be contacted directly from your eCommerce website, leaving a telephone number, email address and physical address. This can allay fears that the website is a con.

Sign up with Google My Business so customers can visit your location on a map, helping them see the business is legitimate and operating ethically.

Reduce Delivery Costs

One of the biggest overheads for your new eCommerce site (when the customers start rolling in) will be delivery costs. To keep your business competitive, it is important to seek the best possible delivery prices and pass those savings on to the customer. Different courier services offer different prices depending on the size, weight and delivery distance of a package.

Use a tool such as Rapid Parcel to ensure you are always getting the best possible courier price for your deliveries, keeping your prices down and customers happy. A couple of pounds extra on delivery could be the difference between welcoming a loyal customer and being chucked on the scrap heap.

Stay Connected

One of the greatest benefits of Twitter is that it has added an extra dimension to customer service. Because much of the correspondence on Twitter is done so in the public domain, it is more important than ever for businesses to keep the customer satisfied. Poor handling of enquiries or complaints can lead to (very) public relations disasters.  

But at the other end of the spectrum, elegantly used social media accounts can help people identify with your business and place their trust in you.

Utilise Experts

Control freaks look away – sometimes it’s necessary to ask for a little help. Starting an eCommerce business will incorporate a large number of different jobs and tasks which all need to be respected and carried out effectively and efficiently. If you are not the most skilled in the art of photography, employ the services of somebody who is. Whilst a start-up may not be able to employ a full time photographer, sites such as People Per Hour can help them find a freelancers to complete the job at a hugely affordable rate. For a very reasonable rate, you could soon have a website full of beautiful images, helping you sell your wares.

Best Ways To Give Your Business A Helping Hand

Technology has become the backbone of any business, no matter how big or small.

All businesses are starting to benefit from the increase in technological innovation, no matter what the nature of your business is.

Technology is allowing small businesses to keep up with larger businesses in terms of keeping up to date with the news within the industry and being able to adapt and keep up with latest advances and ideas.

How technology and IT services can help you

IT services can help any business increase their productivity with the use of technology.

Here is a great resource to find out how IT services can give your business a helping hand.

There are a number of ways that services can help your business with technology, from programming and setting up hardware for your business and implementing software on your computers and computing systems as well as securing cloud storage solutions.

There are a number of ways that technology can you help your business, and they are as follows.

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 Increased productivity within your business

Technology allows us to do more work with less resources, which in turn leads to greater profits within your company.

Technology allows us to do tasks and procedures quicker and more efficiently.

It also allows small businesses to produce just as much as larger businesses do, as they can use the same technology to produce the same or similar products.

 

Increase your collaboration

Technology presents you with the opportunity to collaborate both internally and externally.

With technology, you can communicate with other businesses or individuals within your line of work to collaborate on ideas.

It also adds collaboration within the workplace, allowing employees from different departments within your company to exchange notes and ideas.

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More communication

An important part a company or business is to be able to communicate ideas to your co-workers and customers.

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Technology, such as email and social media, allows you to communicate with customers on new products or services or any news that may affect or benefit them.

Communication is considered as an important element of any business and technology is making it forever more easier to do so.

 

A heightened customer experience

Technology allows for a greater customer experience.

Technology lets you easily manage your clients through various databases and management systems.

By storing customer data in content management systems you are then able to use the information for a whole host of services.

You can better market information toward your clients to make sure they are only receiving information and promotional offers that they are interested in.

 

Technology breaks down barriers

There is no longer the problem of having to travel for miles to meet with clients, or stand in front of a board room of managers to pitch ideas.

You can now use technology to communicate through conferences and video calls.

The 5 Best Family Cars Of 2013

Buying a new car for the family often involves set of key considerations that are the same whether the car is a sedan, SUV, or even a minivan. Before setting out to dealership lots nearby, it might be a good idea to review some of the best family cars in each class, understanding the unique benefits and features that make these cars safer, more affordable, and able to withstand the rigors of long trips and extensive daily commutes. Choosing one of these five vehicles will make it easier to get larger families, pets, and large groups of friends between destinations with relative ease.

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1. Volvo S60 T5
Though the company is widely known for creating perhaps the boxiest vehicle lineup of the 1980s and 1990s, Volvo has evolved in recent years into an automaker with an eye for great design, excellent safety, and sporty features. The company that once pioneered the rear-facing child seat, and even the modern seatbelt, now sells the S60 sedan with all-wheel drive, lane departure notifications, parking assist, and much more. The car’s crash test ratings are lofty, and it’s easily one of the safest sedans for families with two children or fewer.
2. Honda Pilot
Larger families, or those who typically go on longer trips that require hauling luggage or RVs, will appreciate the utility of the Honda Pilot. Designed to be roughly the same size as a mid-sized SUV, but with a crossover chassis, the Pilot can hold a family of 5 while it tows up to 4,500 pounds down the highway. Its safety features are excellent, and the interior technology package includes everything from navigational tools to family entertainment add-ons. With its roomier interior and boxy design, even larger members of the family will ride in comfort no matter how long the trip happens to be.
3. Chevrolet Cruze
The Cruze is the evolved version of Chevrolet’s popular Cavalier and Cobalt models, though it takes the compact sedan body style to an entirely new level. The perfect car for young newlyweds, young families, or first-time teenager drivers, this car comes with a roomy backset and plenty of interior add-ons. The ability to activate OnStar is perfect for families and teen drivers who might need roadside assistance in a pinch, while the car’s reliability and high fuel economy will save on recurring costs that might otherwise do real damage to the budget. As an added bonus, the Cruze is easily the best-styled compact sedan Chevrolet has released in at least the last two decades, and it certainly does a good job of disguising family transit with sporty curb appeal.
4. Ford Fusion
The Ford Fusion might not directly compete with the Ford Taurus, but it will certainly win such a battle for family car buyers who are dedicated to the Ford brand. The Fusion is overall quite sporty, unlike the Taurus, and blends sporty design and engine tuning with superior fuel economy. Perhaps the biggest selling point of this car is its spacious front and rear seating options, which will be perfect for teenagers and other growing members of the family who might not be comfortable in a compact sedan or a smaller family car sold by competing manufacturers.
5. Subaru Outback
For a traditional crossover with all of the added room, safety, and versatility many families require, the Subaru Outback is a natural choice. The car has roomy seating options throughout, with high-tech add-ons that blend smartphones and tablets with the central console entertainment system. Unlike other crossovers, the Outback is positioned pretty close to the ground. That makes it perfect for smaller children and even pets that need smaller steps when getting in the car.
Excellent Options Across the Board for Today’s Families
From compact sedans to growing crossovers, families in the market for a new ride will find plenty of options that fit the bill. Each of these cars offers superior safety, a roomy interior, and the possibility of transforming the cabin into a high-tech entertainment zone for longer trips down the highway.

By Andrew Handley

Andrew is a professional writer specialized in the car industry.

A Trunk Full Of Facts About The World Of Cars

The humble automobile has gone from a luxury afforded only by the rich, upper classes to a commodity that we use every day and which many of us have more than one of. But have we reached the limit to what our roads can take? There are over a billion cars being used around the world today and many people are predicting that unless we work to decrease this figure, problems will soon arise in terms of traffic levels.

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Car sharing schemes are popping up in cities all over the planet and we are being urged to get rid of our vehicles in favour of renting as and when we need them. However, the modern day car still remains a keen interest for many and continues to amaze us with its technological developments.

Here are some interesting facts that you didn’t know about the world of cars.

Speeding Fines –

There are an estimated 34 billion speed tickets given out worldwide every year, which works out at roughly 3,800 every hour. Whilst the fastest car to ever receive a speeding fine was travelling at a whopping 212mph, the first ticket to ever be issued was done so in 1902 when most cars could only travel a maximum of 45mph. In Sweden, tickets do not come at a fixed premium and are instead calculated in accordance to the speed you were traveling and the salary that you earn.

Traffic Jams –

Statistics tell us that 60% of all traffic jams and congestion happen between the hours of 7-10 am and 4-7 pm on weekdays; only 10% are caused by road works whilst 40% are a result of a bottle neck of some kind. The average British person is said to spend around 99 days stuck in traffic over their life. The longest ever traffic jam occurred in China and was over one hundred kilometres long. It stopped drivers in their tracks for around 10 days and earned its place in the Guinness book of records. You can now pay the equivalent of £36 for a motorcyclist to drive you through the traffic on China’s busy roads.

Manufacturers –

The vehicles on our roads come all in many different shapes and sizes, often depending on who makes them. Different manufactures seem to be more popular in different countries, for example the Ford Fiesta has earned the title of the UK best-selling car for the last four years in a row, whilst 80% of vehicles in Albania are Mercedes Benzes and Hong Kong seems to be the spiritual home of the Rolls Royce.

Price –

The Tata Nano, India’s version of the Smart car, is the cheapest car available on the market with a price that is equivalent to around £1200. At the other end of the scale, the most expensive car to ever be sold was a 1931 Bugatti Royale Kellner Coupe which went for a whopping £5.3 million.

Interior –

Although to us the dashboard is the area of the car that houses the speedometers, the radio and any other mod-cons that may be possible in this day and age, it was originally used to prevent mud from spraying onto the driver in the days of horse-drawn vehicles. Other interior related facts include the addition of a ridiculous piece of design which incorporates a hidden game of Pong into every Saab’s on-board computer, and the fact that over 50 different compounds go into the making of that ‘new car’ smell.

Parking –

Nobody enjoys the daily struggles that come with having to pay for parking, but it seems that London is the worst city in the world to have to do this. Parking every day in central London could set you back almost £600 a month and that’s without factoring in the price of the congestion charge. Incidentally, the average British car is parked for 90% of the time and the first coin-operated parking meter was introduced in 1935 in Oklahoma City.

5 Tips To Make Your Videos SEO Friendly

Targeting your video audience helps you to grow your list, increase conversions and expand your business. Using SEO, or search engine optimization, improves your ability to reach your ideal viewers. By posting niche specific keywords in your videos you can effectively pinpoint your target market and generate a steady flow of search engine traffic to your videos.

Photo Credit: MintDigitalMarketing.com

Post Keywords in the Video Title

Use keywords in your video title to attract the right audience. Think about what you look for in videos. After scanning a video title you immediately know whether to dig deeper and watch the video or move on to another selection. Search engine bigs like Google and Yahoo prefer for you to be as explicit as possible when creating titles for your video. Make it easy for viewers to discern the topic of your video by posting niche specific keywords in the title field of your content.

Stay on Topic

Stay on topic to send a clear, consistent and powerful message to your audience and the major search engines like Bing and Google. Persistently sending out a niche-specific message programs search engines to label your video channel as being relevant to a specific niche. Changing topics only serves to confuse the average viewer and stymie search engines crawling for your content. Think about your ideal customer or viewer before creating any video to stay on purpose.

Include Keywords in the Description Field

Post keywords in the description field to improve your video SEO and attract targeted viewers to your content. Think of the description field as a blog post. Create an insightful resource explaining the theme and subject matter of your video. Some video marketers mistakenly rush through creating their description field to hurriedly publish their content. This mistake leaves  a steady flow of targeted traffic on the table. Publish a well written, keyword rich description field to drive search engine traffic to your videos as engines like Google and Yahoo crawl the entire body of content associated with your videos.

Mention Niche Specific Keywords in the Video

Do not forget to mention your niche specific keyword at least once or twice in the video itself to improve your SEO and drive search engine traffic to your videos. For example, if you want to target prospects searching for a home business mention the keyword, “home business” at least a few times during your video. Speak the keyword slowly and clearly so viewers can appreciate your message and search engines can discern your subject matter easily. Smart video marketers pepper appropriate keywords throughout their videos to improve their SEO quickly. Mention your keywords early and often to drill home the topic of your video and grow your business effectively.

Share on Relevant Facebook and LinkedIn Groups

Why create a helpful, relevant video only to share the content on the wrong networks? Viewers need to be interested in your content for you to receive maximum return from your marketing and SEO efforts. Post your videos on relevant Facebook and LinkedIn Groups to improve your video visibility, build your friend network and grow your email list.